Valerie Lavoie
Fractional Client Leadership for Growing Digital Agencies
Helping digital agencies deliver better client results, retain key accounts, and mentor their teams—without the cost of a full-time executive.
I’m a fractional executive with 15+ years of experience in client service and CRM leadership. I partner with growing agencies that need senior-level leadership but aren’t ready for a full time hire.
EXPERIENCE
March, 2024 - May, 2025
Lamark Media
VP, Head of Lifecycle Marketing
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Established and led a Lifecycle Department for a mid-size digital ad agency.
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Directed capabilities including data analysis, audience segmentation, cross-channel integration, and customer journey mapping.
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Recruited and mentored team members, managed department P&L, and nurtured client relationships.
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Increased customer retention 2x through tailored content based on audience behavior.
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Directed strategic initiatives resulting in a 300%+ ROI for clients, enhancing the agency's value proposition.
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Reduced department error rate by defining and implementing QA processes.
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Implemented Customer Value Management, increasing product subscription rates by 10%, doubling email list size, and driving over $1M in additional revenue.
2020-2024
Ansira
VP, Client Partner
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Managed and nurtured an $18M multi-client portfolio delivering B2B and B2C channel partner programs.
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Led interdepartmental teams to coordinate branding, digital, CRM, strategy, e-commerce, social media, creative, and channel enablement.
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Achieved 50%+ blended account-level margin and 10% YoY growth.
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Managed full forecast, financial reporting, and P&L for the entire portfolio, maintaining 50% margins
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Directed omni-channel content strategy, optimizing impressions and customer experience based on data-driven insights.
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Led contract renewals and RFPs securing multi-year agreements totaling $30M+.
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Maintained an average client NPS score of 9 on a 10-point scale.
2020
Group Account Director
Publicis Canada
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Led client and operations services for a $10M global automotive account.
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Leveraged data and audience segmentation to create personalized customer experiences.
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Built and led a team to support full-scope CRM initiatives.
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Defined KPIs and integrated website, email, and direct mail communications for consistent customer journeys.
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Managed scope, budget, and SOWs with clients and third-party vendors.
CLIENTS
EXPERTISE
Client Success Management
I have a proven track record of driving client success through effective campaign management, strategic planning, and innovative solutions. My ability to understand client needs and deliver tailored strategies has consistently resulted in exceptional campaign performance and client satisfaction.
Campaign Optimization
I specialize in optimizing advertising campaigns through data analysis, performance evaluation, and strategic adjustments. By leveraging insights and industry best practices, I ensure that campaigns achieve maximum impact and deliver measurable results.
Team Collaboration
I collaborate effectively with cross-functional teams, including creative, media, and finance departments, to ensure seamless campaign execution and alignment with client objectives.
Executive Client Management
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